Uniting Efforts and Overcoming Challenges – Shanghai SANME's 2026 First Half-Year Marketing Conference Successfully Held
Recently, Shanghai SANME Environmental Equipment Co., Ltd. (hereinafter referred to as "Shanghai SANME") successfully held its 2026 first half-year domestic marketing conference in Tianshui, Gansu Province, using a combination of online and offline methods. The conference focused on the core theme of "Anchoring Goals and Uniting Efforts to Overcome Challenges," comprehensively reviewing the marketing achievements of the first half of the year and conducting in-depth discussions on the development strategy for the second half of the year, sounding the battle cry for the company to break through the challenges during a period of deep industry adjustment. Chairman Yang Anmin, Vice President Zhang Xiantuan, Marketing Director Zhang Jia, as well as heads of various functional departments of the marketing system, sales elites, and key members all attended the conference.
The conference opened with an opening speech by Chairman Yang Anmin. He pointed out that 2026 is a crucial year for the company's development, bridging the past and the future. Facing the dual challenges of industry restructuring and intensified market competition, all marketing personnel must maintain strategic focus. Taking this mid-year review as an opportunity, they should not only recognize achievements but also acknowledge shortcomings. While consolidating core market advantages, they should actively expand the growth potential of business segments such as solid waste, sand and gravel, and mining. He emphasized that SANME's competitive advantage lies in its over forty years of accumulated technological expertise and its market reputation for "good technology, good quality, and good character." These advantages must be transformed into concrete actions to overcome difficulties, winning customer trust with professional service and a pragmatic approach, laying a solid foundation for achieving the annual goals.
Key members of each branch company
During the summary and reporting session, contract specialists and CRM specialists conducted systematic reviews of the core operating data for the first half of the year, presenting a comprehensive overview of the half-year's operations with detailed data. Subsequently, the heads of each branch company took the stage to give specific reports based on the current situation of their respective regional markets. The meeting reviewed the gains and losses in project implementation, customer maintenance, and market expansion during the first half of the year, and formulated detailed implementation plans for the second half, focusing on contracts expected to take effect, key projects won in the pipeline, regional market development initiatives, and pathways to achieve the annual targets. All functional departments simultaneously pledged to fully collaborate with the frontline marketing team to tackle market challenges, strengthening production-sales coordination and providing end-to-end customer service support.
During the meeting, Marketing Director Zhang Jia, based on the team's overall performance in the first half of the year, outlined the work standards and management requirements for all staff in the second half. Four core marketing management system documents were officially released at the meeting, aiming to improve sales incentives, digital control, and the end-to-end service system through institutionalized and standardized management, providing clear institutional support for the marketing team to expand the market and standardize operations.
Finally, Chairman Yang Anmin and Vice President Zhang Xiantuan delivered concluding remarks, fully affirming the efforts and achievements of all marketing personnel in the complex market environment during the first half of the year, while also deeply analyzing the current challenges and opportunities. The meeting called upon all participants to remain confident and focused on their goals, taking this review as a new starting point. They were urged to unify their resolve to "anchor to goals" with their execution capabilities to "concentrate on overcoming challenges," cultivating the existing market meticulously and boldly breaking through in new growth areas. They were encouraged to optimize market services, innovate business strategies, and, with greater enthusiasm and a more solid work style, comprehensively advance all tasks for the second half of the year to ensure the smooth achievement of annual business targets and jointly promote the company's high-quality development.
The meeting concluded successfully. Shanghai SANME will use this meeting as an opportunity to fully leverage the technological advantages of the Sino-German joint venture and over forty years of industry experience, adhere to long-termism, focus on customer value, support market expansion with high-quality products and comprehensive services, and strive to achieve the 2026 business targets, taking more solid steps on the road to high-quality development.